Autor: Ina von Rumohr

Naama Agassi

iphiGenia trophy design by Naama Agassi

Naama Agassi, an object designer based in Tel Aviv designed and produced the three trophies for iphiGenia Gender Design Award 2018. We are curious about the young talent and her conceptional and beautiful works. Here are our questions: Please give us a brief insight into your vita so far. Naama Agassi: My studio is currently based in Tel Aviv. I received my master’s degree from Design Academy Eindhoven and presented my work in museums and exhibitions around the world (e.g., Milan Design Week, Victoria and Albert Museum in London, Estonian Museum for Applied Art and Design in Tallinn, Design Museum Holon and more). I do mostly object and product design, but I tend to approach the object as a means to communicate a wide range of research subjects and conceptual frameworks. How do you feel about designing the trophies for iphiGenia Gender Design Award 2018? Naama Agassi: I was very excited to be chosen to design iGDN’s iphiGenia Gender Design Award. In my work, I seek to highlight the relationship between design and cultural perceptions …

Home Brass Oil Burner Aesop

Aesop – iphiGenia »Evolution« winners interview

Aesop – the Australian company creates skin, hair and body care products. They are an exceptional example of a company bringing together gender, culture and social commitment in an outstanding overall design approach that is both respectful and sensitive. We are keen on learning more about our iphiGenia-winners work and their idea about gender design. Here are our questions: The design and the architecture of each shop is different, albeit clearly recognizable. What’s the story behind this concept? Our stores and counters are the embodiment of our philosophy and our approach to retail service. While two Aesop spaces are never the same, when a customer enters any door around the world, they encounter the familiar: the products on our shelves, the knowledge, gracious hospitality and service extended by our consultants, and an aesthetic anchored not only to our sensibility but also to local culture, traditions and materials. Architecturally, our design method is to work with what is already there, weaving ourselves into the core and fabric of the street rather than imposing ourselves upon a …

»notamuse«– iphiGenia »Volition« winners interview

Der international Gender Design Award iphiGenia »Volition« geht an »notamuse«: Das Online-Projekt stellt Grafikdesignerinnen in den Mittelpunkt der Aufmerksamkeit um sie in der Designöffentlichkeit sichtbar zu machen. Wir wollten mehr über die Arbeit und die Ideen zum Gender und Design unserer jungen iphiGenia »Volition« Gewinnerinnen wissen. Hier unsere Fragen: 1. Wie haben Sie Drei sich a. zusammengefunden, um b. genau dieses Thema zu bearbeiten? Wir haben uns während eines Design-Masters an der HAW Hamburg kennengelernt. Das Thema »Frauen im Grafikdesign« hat uns alle drei – aufgrund sehr unterschiedlicher Motivationen – schon lange beschäftigt. Zu wenige weibliche Vorbilder im Grafikdesign, eine lückenhafte Design-Geschichtsschreibung, unausgewogene Sprecher_innenzahlen auf Konferenzen oder sexistische Erfahrungen im Arbeitskontext sind nur ein paar Punkte, die in diesem Zusammenhang genannt werden können. Auf der Suche nach einem Masterthema beschlossen wir dann, die Thematik anzugehen und ein Projekt zu starten, das langfristig ein Bewusstsein schafft. Dabei geht der angelegte Rahmen weit über eine Masterarbeit hinaus und wir arbeiten noch lange nach dem Abschluss an dem Projekt. 2. notamuse: da stecken sowohl die Muse als auch …

»A Women’s Thing» – iphiGenia »Revolution» winners interview

»A Women’s Thing« is a print and digital publication dedicated to reshaping society’s ideas of what “women’s things” are. They are interested in stories that never get told: educational, emotional and inspirational. The US-American publication will be awarded with the second international Gender Design Award iphiGenia »Revolution« We are keen on learning more about our iphiGenia-winners work and their idea about gender design. Here are our questions to Saskia Ketz, editor-in-chief: How did you get the idea for A Women’s Thing, and how did it start? I was working at a tech startup here in New York and we had many male employees, which sometimes brought in an unbalanced dynamic for the women on the team. Company culture, of course, reflects the socialization of its employees. After reading Sandberg’s “Lean In”, I wanted to create a women’s group within the company, mainly to discuss our thoughts on how we could have a stronger voice when it came to hiring decisions. We interviewed Roseanne Haggerty, who has been a pioneer of homelessness efforts in the city …

Der Goldene Zaunpfahl

Der goldene Zaunpfahl – Preis für absurdes Gendermarketing

»Der goldene Zaunpfahl« – Öffentliche Preisverleihung am 18. April in Berlin Dieser Negativpreis für absurdes Genderdermarketing will einen Dialog anregen über Vielfalt und Identität, über Zugehörigkeit und Normierung. Er will die Rollenvorgaben und Wirkmechanismen von Werbung und Produktdesign offen legen und die Marketingbranche mit ihrem jährlichen Gesamtumsatz von 30 Milliarden Euro an ihre gesellschaftliche Verantwortung erinnern. Gastgeber*innen Anke Domscheit-Berg, Almut Schnerring und Sascha Verlan Einreichungen http://goldener-zaunpfahl.de/category/gruselkabinett/ Crowdfunding https://www.startnext.com/goldener-zaunpfahl Pressekonferenz 18. April 2018, 10:30 Uhr in den Räumen von Change.org e.V. / Haus der Pressekonferenz / Schiffbauerdamm 40 / Berlin Öffentliche Preisverleihung, freier Eintritt 18. April 2018, 19:00 Uhr im HAU1 Hebbel am Ufer / Stresemannstr. 29 / 10963 Berlin

design export Hamburg – Diskurs mit Uta Brandes

DISKURS Uta Brandes: Design zwischen Geschlechter-Klischees und Selbstbestimmung Moderation: Babette Peters, designxport Mittwoch, 21. März 2018 um 19 Uhr Sautter + Lackmann Fachbuchhandlung Admiralitätstraße 71/72 20459 Hamburg In ihrem neuen Buch „Gender Design. Streifzüge zwischen Theorie und Empirie“ beschreibt Uta Brandes unter anderem, welche geschlechtlichen Rollenbilder sich im und durch Design manifestieren und wie diese überwunden werden können. Der geschlechtliche Körper selbst ist überall im Spiel, denn schließlich haben wir einen und leben in ihm. Der Körper ist aber immer auch gestaltet, und viele gesellschaftliche Faktoren wirken auf ihn ein: die Normen von erwünschten und geächteten Körperformen, die theatralische und technologische körperliche Aufrüstung sowie die Launen und Vorschriften der Mode. Uta Brandes wird über Mode und ihre Diktate, Models, Modefotografie, Fashion Designer und – anknüpfend an die „me too“- und „nobody’s doll“-Debatte – über Sexismus im Design sprechen. Soviel vorab: Uta Brandes glaubt nicht, dass Mädchen ein pinkes Gen haben und plädiert für gendersensibles Design. Uta Brandes ist Design-Expertin, -Theoretikerin und -Autorin. Von 1995 bis 2015 war sie Professorin für Gender und Design und für …

First iphiGenia Gender Design Award Celebration: A Fantastic Night Met With Great Acclaim

It was a truly successful start to the iphiGenia Gender Design Award. Filled with a lot of passion and commitment and toasted with very fine wine, the night exceeded the expectations of both audience and award winners. [deutsche Fassung siehe unten] When the about 200 guests arrived at the Cologne Museum of Applied Arts, they were greeted with subtle sounds and atmospheric visuals promising a very special night. A 13-strong team of iGDN members from Cologne and Berlin had set up a programme that did justice to the occasion. Presenters Tanja Godlewsky and Prof. Dr. Michael Erlhoff guided the audience through the programme in an entertaining and playful way, catering to both German and English speakers. In her opening address, the museum’s director, Dr. Petra Hesse, underlined the award’s importance and topicality. Member of the German parliament, Anke Domscheit-Berg, also called for more gender-sensitive design, providing a fact-based and striking account of gender inequalities and gender stereotyping in everyday life. For many of the guests, who came from all sorts of professions and industries, Prof. …

iphiGenia jury: Interviews

10/7/2017 »Why is gender important in design?« Jury member Florian Conradi from iGDN on Vimeo. 10/5/2017 »Was it easy for the jury to reach an agreement or was there a lot of discussion?« Jury member Tanja Godlewsky from iGDN on Vimeo. 10/5/2017 »Why is the iGDA so important?« Jury chair Katja Becker from iGDN on Vimeo. 10/3/2017 »Why is the iGDA an international award?« Jury member Uta Brandes  from iGDN on Vimeo. 10/3/2017 »Was it easy for the jury to reach an agreement or was there a lot of discussion?« Jury member Ina von Rumohr from iGDN on Vimeo. 10/2/2017 »Why is gender important in design?« Jury member Tanja Godlewsky from iGDN on Vimeo. 10/1/2017 »Who are the people behind the iGDN? What else does the iGDN do?« Jury chair Katja Becker from iGDN on Vimeo. 10/1/2017 »How did you go about looking for projects that would meet the requirements for the award?« Jury member Florian Conradi from iGDN on Vimeo. 09/30/2017 »Are you excited to meet the winners on October 12th? Can we expect …

iphiGenia winner MINDSHARE – image

Interview with iphiGenia-winner MINDSHARE, Copenhagen

The Danish agency MINDSHARE will be awarded with the first international Gender Design Award iphiGenia »Revolution«.   We would love to learn more about our iphiGenia-nominees project and their idea about gender design. Here are our questions: How did you get the idea for Image Hack? The idea came to life by continuously experiencing the difficulty in finding pictures in various image banks that actually portrayed women as strong, independent and equal to men. If we don’t provide the advertising industry with non-stereotypical images of women it’s going to be very hard to change the media land scape and this is why we started working on the idea, that ended with Image_Hack. You talk about »legal hacking«? What is legal hacking? We used the stock sites’ own algorithms to “hack” the site. By tagging our pictures with words as beautiful and strong, we were able to “hack” the site to show pictures of strong and independent women in non-stereotypical roles, when people search for beautiful women on a stock site. What does the term »beautiful …