Autor: Uta Brandes


Exciting or marketing? Aline Santos, Senior Vice President of Global Marketing for Unilever, describes our drive to break stereotypes in the way we portray women and men in our advertising.“We call this movement #UNSTEREOTYPE – and it is already making a difference“:

„Zaha Hadid: It’s a Man’s World – with one Woman“

It’s a Man’s World – with one Woman Zaha Hadid was one of the extremely few female architects who after long battles was “admitted” to join the male superstars of architecture. So far she is the only woman who received the Pritzker Prize, known as the “Nobel” prize in architecture! We will not list here her enormous body of work (this is to be found in many obituaries, or at, we just want to honour her as a strong, tough, persistent and sometimes even harsh woman with an extremely maverick and headstrong idea of architecture. She was not just the “Lady of the Curves” as the media liked to call her; in her work years back she started off with deconstructivist, radial, spiky designs. Zaha Hadid did not make any concessions, she never rested until her concept got through – or she would let go the building without compromising. (This is not considered to be a typical female attitude at all!) I never met Zaha Hadid, however she played a role in the anecdote …