Alle Artikel in: iphiGenia

First iphiGenia Gender Design Award Celebration: A Fantastic Night Met With Great Acclaim

It was a truly successful start to the iphiGenia Gender Design Award. Filled with a lot of passion and commitment and toasted with very fine wine, the night exceeded the expectations of both audience and award winners. [deutsche Fassung siehe unten] When the about 200 guests arrived at the Cologne Museum of Applied Arts, they were greeted with subtle sounds and atmospheric visuals promising a very special night. A 13-strong team of iGDN members from Cologne and Berlin had set up a programme that did justice to the occasion. Presenters Tanja Godlewsky and Prof. Dr. Michael Erlhoff guided the audience through the programme in an entertaining and playful way, catering to both German and English speakers. In her opening address, the museum’s director, Dr. Petra Hesse, underlined the award’s importance and topicality. Member of the German parliament, Anke Domscheit-Berg, also called for more gender-sensitive design, providing a fact-based and striking account of gender inequalities and gender stereotyping in everyday life. For many of the guests, who came from all sorts of professions and industries, Prof. …

iphiGenia jury: Interviews

10/7/2017 »Why is gender important in design?« Jury member Florian Conradi from iGDN on Vimeo. 10/5/2017 »Was it easy for the jury to reach an agreement or was there a lot of discussion?« Jury member Tanja Godlewsky from iGDN on Vimeo. 10/5/2017 »Why is the iGDA so important?« Jury chair Katja Becker from iGDN on Vimeo. 10/3/2017 »Why is the iGDA an international award?« Jury member Uta Brandes  from iGDN on Vimeo. 10/3/2017 »Was it easy for the jury to reach an agreement or was there a lot of discussion?« Jury member Ina von Rumohr from iGDN on Vimeo. 10/2/2017 »Why is gender important in design?« Jury member Tanja Godlewsky from iGDN on Vimeo. 10/1/2017 »Who are the people behind the iGDN? What else does the iGDN do?« Jury chair Katja Becker from iGDN on Vimeo. 10/1/2017 »How did you go about looking for projects that would meet the requirements for the award?« Jury member Florian Conradi from iGDN on Vimeo. 09/30/2017 »Are you excited to meet the winners on October 12th? Can we expect …

iphiGenia winner MINDSHARE – image

Interview with iphiGenia-winner MINDSHARE, Copenhagen

The Danish agency MINDSHARE will be awarded with the first international Gender Design Award iphiGenia »Revolution«.   We would love to learn more about our iphiGenia-nominees project and their idea about gender design. Here are our questions: How did you get the idea for Image Hack? The idea came to life by continuously experiencing the difficulty in finding pictures in various image banks that actually portrayed women as strong, independent and equal to men. If we don’t provide the advertising industry with non-stereotypical images of women it’s going to be very hard to change the media land scape and this is why we started working on the idea, that ended with Image_Hack. You talk about »legal hacking«? What is legal hacking? We used the stock sites’ own algorithms to “hack” the site. By tagging our pictures with words as beautiful and strong, we were able to “hack” the site to show pictures of strong and independent women in non-stereotypical roles, when people search for beautiful women on a stock site. What does the term »beautiful …

iphiGenia Gender Design Awardee Evolution

Interview with iphiGenia-winner THINX, New York

The young company THINX from New York will be awarded with the first international Gender Design Award iphiGenia »Evolution«. We are keen on learning more about our iphiGenia-nominees work and their idea about gender design. Here are our questions: What’s the history behind your company? Thinx, founded in 2013, is a revolutionary period proof underwear company and recognized by Time Magazine as one of the “best 25 inventions” in 2015. The Thinx mission is to revolutionize menstrual hygiene by creating the best and most innovative period solutions; to empower humans and sustain our planet while breaking taboos and changing the conversation around menstruation and reproductive health everywhere. We make period proof underwear that looks and feels like regular underwear but can be used as a replacement or a back-up to pads or tampons. We have a range of core products in many styles – our most popular are hip hugger, boy short and sport and these come in a range of absorbencies – and can hold up to 2 tampons worth of liquid. Our patented …

iphiGenia Gender Design Awardee Evolution

iphiGenia in der Presse

 THINX Blog 12. Oktober 2017 Designreport Oktober 2017 PAGE (online) 17. Oktober 2017 EMMA (online) 13. Oktober 2017 Kölner Stadtanzeiger (Print) 5. Oktober 2017 PAGE (Print) Oktober 2017 designreport.de 4. Oktober 2017 FAZ-Magazin September 2017, PDF, Seite 36 stylepark.com 28. September 2017 arcade-xxl.de 25. August 2017 designtagebuch.de 7. September 2017 elledecor.it 30. August 2017 Deutschlandfunk 30. August 2017

Mindshare Denmark

„Unisex gibt es nicht“: Interview mit Uta Brandes im Deutschlandfunk

Neuer Preis für geschlechtersensibles Design Rosa Puppen, kantige Autos, einseitige Agenturbilder: Im Design von Alltagsdingen spiegeln sich die Geschlechterstereotype ihrer Gestalter. Das Gender Design Network prämiert nun die positiven Gegenentwürfe. „Wir möchten etwas, was alle ansprechen kann“, so Initiatorin Uta Brandes im Dlf. Uta Brandes im Corsogespräch mit Susanne Luerweg Beitrag im Deutschlandfunk nachhören mehr zum iphiGenia-Designpreis auf iphiGenia.genderdesign.org