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Aesop – iphiGenia »Evolution« winners interview

Aesop – the Australian company creates skin, hair and body care products. They are an exceptional example of a company bringing together gender, culture and social commitment in an outstanding overall design approach that is both respectful and sensitive. We are keen on learning more about our iphiGenia-winners work and their idea about gender design. Here are our questions: The design and the architecture of each shop is different, albeit clearly recognizable. What’s the story behind this concept? Our stores and counters are the embodiment of our philosophy and our approach to retail service. While two Aesop spaces are never the same, when a customer enters any door around the world, they encounter the familiar: the products on our shelves, the knowledge, gracious hospitality and service extended by our consultants, and an aesthetic anchored not only to our sensibility but also to local culture, traditions and materials. Architecturally, our design method is to work with what is already there, weaving ourselves into the core and fabric of the street rather than imposing ourselves upon a …