Alle Artikel mit dem Schlagwort: iphiGenia

iphiGenia winner MINDSHARE – image

Interview with iphiGenia-winner MINDSHARE, Copenhagen

The Danish agency MINDSHARE will be awarded with the first international Gender Design Award iphiGenia »Revolution«.   We would love to learn more about our iphiGenia-nominees project and their idea about gender design. Here are our questions: How did you get the idea for Image Hack? The idea came to life by continuously experiencing the difficulty in finding pictures in various image banks that actually portrayed women as strong, independent and equal to men. If we don’t provide the advertising industry with non-stereotypical images of women it’s going to be very hard to change the media land scape and this is why we started working on the idea, that ended with Image_Hack. You talk about »legal hacking«? What is legal hacking? We used the stock sites’ own algorithms to “hack” the site. By tagging our pictures with words as beautiful and strong, we were able to “hack” the site to show pictures of strong and independent women in non-stereotypical roles, when people search for beautiful women on a stock site. What does the term »beautiful …

iphiGenia Gender Design Awardee Evolution

Interview with iphiGenia-winner THINX, New York

The young company THINX from New York will be awarded with the first international Gender Design Award iphiGenia »Evolution«. We are keen on learning more about our iphiGenia-nominees work and their idea about gender design. Here are our questions: What’s the history behind your company? Thinx, founded in 2013, is a revolutionary period proof underwear company and recognized by Time Magazine as one of the “best 25 inventions” in 2015. The Thinx mission is to revolutionize menstrual hygiene by creating the best and most innovative period solutions; to empower humans and sustain our planet while breaking taboos and changing the conversation around menstruation and reproductive health everywhere. We make period proof underwear that looks and feels like regular underwear but can be used as a replacement or a back-up to pads or tampons. We have a range of core products in many styles – our most popular are hip hugger, boy short and sport and these come in a range of absorbencies – and can hold up to 2 tampons worth of liquid. Our patented …

iphiGenia Gender Design Awardee Evolution

iphiGenia in der Presse

 THINX Blog 12. Oktober 2017 Designreport Oktober 2017 PAGE (online) 17. Oktober 2017 EMMA (online) 13. Oktober 2017 Kölner Stadtanzeiger (Print) 5. Oktober 2017 PAGE (Print) Oktober 2017 designreport.de 4. Oktober 2017 FAZ-Magazin September 2017, PDF, Seite 36 stylepark.com 28. September 2017 arcade-xxl.de 25. August 2017 designtagebuch.de 7. September 2017 elledecor.it 30. August 2017 Deutschlandfunk 30. August 2017

Mindshare Denmark

„Unisex gibt es nicht“: Interview mit Uta Brandes im Deutschlandfunk

Neuer Preis für geschlechtersensibles Design Rosa Puppen, kantige Autos, einseitige Agenturbilder: Im Design von Alltagsdingen spiegeln sich die Geschlechterstereotype ihrer Gestalter. Das Gender Design Network prämiert nun die positiven Gegenentwürfe. „Wir möchten etwas, was alle ansprechen kann“, so Initiatorin Uta Brandes im Dlf. Uta Brandes im Corsogespräch mit Susanne Luerweg Beitrag im Deutschlandfunk nachhören mehr zum iphiGenia-Designpreis auf iphiGenia.genderdesign.org