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Tag: 19. September 2017

iphiGenia winner MINDSHARE – image

Interview with iphiGenia-winner MINDSHARE, Copenhagen

The Danish agency MINDSHARE will be awarded with the first international Gender Design Award iphiGenia »Revolution«.   We would love to learn more about our iphiGenia-nominees project and their idea about gender design. Here are our questions: How did you get the idea for Image Hack? The idea came to life by continuously experiencing the difficulty in finding pictures in various image banks that actually portrayed women as strong, independent and equal to men. If we don’t provide the advertising industry with non-stereotypical images of women it’s going to be very hard to change the media land scape and this is why we started working on the idea, that ended with Image_Hack. You talk about »legal hacking«? What is legal hacking? We used the stock sites’ own algorithms to “hack” the site. By tagging our pictures with words as beautiful and strong, we were able to “hack” the site to show pictures of strong and independent women in non-stereotypical roles, when people search for beautiful women on a stock site. What does the term »beautiful

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iphiGenia Gender Design Awardee Evolution

Interview with iphiGenia-winner THINX, New York

The young company THINX from New York will be awarded with the first international Gender Design Award iphiGenia »Evolution«. We are keen on learning more about our iphiGenia-nominees work and their idea about gender design. Here are our questions: What’s the history behind your company? Thinx, founded in 2013, is a revolutionary period proof underwear company and recognized by Time Magazine as one of the “best 25 inventions” in 2015. The Thinx mission is to revolutionize menstrual hygiene by creating the best and most innovative period solutions; to empower humans and sustain our planet while breaking taboos and changing the conversation around menstruation and reproductive health everywhere. We make period proof underwear that looks and feels like regular underwear but can be used as a replacement or a back-up to pads or tampons. We have a range of core products in many styles – our most popular are hip hugger, boy short and sport and these come in a range of absorbencies – and can hold up to 2 tampons worth of liquid. Our patented

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iphigenia Presse AWomansThing parker day magazine page

iphiGenia in der Presse

2021 Frankfurter Rundschau 10. November 2021 page 9. November 2021 dgtf 16. November 2021 Schaderstiftung 4. Oktober 2021 dock11 Januar 2021 (Aufruf/Ankündigung) 2020 newswitch Japan 3. Oktober 2020 CREATIVE NRW 18. März 2020 (Aufruf/Ankündigung) ökoRAUSCH 27. Februar 2020 2019 Deutschlandfunk 21. November 2019 Journal Frauen und Geschlechterforschung 45/2019 Mutboard & Vogel Designmagazin 18. November 2019 FG Geschlechterstudien 3. November 2019 (Ankündigung) WDO (World Design Organization) 30. April 2019 (Aufruf/Ankündigung) 2018 awomensthing blog 18. Dezember 2018 (About the iphiGenia-tropy) blog interdisziplinäre geschlechterforschung 27. November 2018 awomensthing blog 27. November 2018 (iphiGenia Award keynote-speach Robert Franken) Deutsche Welle 9. November 2018 EMMA 6. November 2018 CANADA Life 23. Oktober 2018 (Wettbewerbsbeitrag Kategorie Gesellschaft und Leben) PAGE online 26. September 2018 awomensthing blog 25. September 2018 DEAR Magazine 17. September 2018 WELT online 19. März 2018 (Aufruf/Ankündigung) Missy Magazine 12. März 2018 CREATIVE NRW 27. Februar 2018 (Aufruf/Ankündigung) 2017 Journal Frauen und Geschlechterforschung 41/2017 VDID (Verband Deutscher Industrie Designer) 22. Oktober 2017  THINX Blog 12. Oktober 2017 Designreport Oktober 2017 PAGE (online) 17. Oktober 2017 EMMA (online) 13.

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