The winners of the iGDA 2018 awards, which are presented by the international Gender Design Network/iGDN, have been selected: the iGDA Evolution (overall company concept) goes to Aesop, a company founded in Australia and operating worldwide. Made by internationally renowned journalists and designers, the A Women’s Thing magazine receives the iGDA Revolution Award (product or campaign). Presented for the first time this year, the new iGDA Volition Award for young design talent goes to notamuse. The awards ceremony will take place on 8 November 2018 at the Cologne Museum of Applied Arts.
Explaining its decision to give the iGDA Evolution 2018 to Aesop, the jury states:
“Aesop sells its own body care products in shops whose design is impressive from both gender-sensitive and architectural perspectives. Additionally, in a subtle and superbly designed way, the Aesop website provides a whole horizon of political, cultural and literary ‘specials’ that go far beyond the products themselves. An exceptional example of a company bringing together gender, culture and social commitment in an outstanding overall design approach that is both respectful and sensitive – and also very successful.“
The iGDA Revolution 2018 goes to A Women’s Thing, a US magazine, edited, made and designed by renowned journalists and designers and published in both digital and print versions. The jury was instantly convinced by the carefully curated stories and artwork, the surprising and provocative gender topics, the innovative perspectives, as well as by the excellently designed gender-sensitive illustrations and images. The magazine’s expressive and evocative design is an alternative to the norm, proposing a poetic and powerful revolution.
Presented for the first time this year, the young talent award iGDA Volition goes to notamuse, an MA graduation project conceived and designed by Silva Baum, Claudia Scheer and Lea Sievertsen (Hamburg University of Applied Sciences/HAW). Says the jury: “The award winners respond to the very much male-dominated design discourse by presenting an excellently designed publication that provides the hitherto missing female perspective. They thus impressively communicate women in graphic design as self-confident actors.”
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