Alle Artikel mit dem Schlagwort: interview

iphiGenia winner MINDSHARE – image

Interview with iphiGenia-winner MINDSHARE, Copenhagen

The Danish agency MINDSHARE will be awarded with the first international Gender Design Award iphiGenia »Revolution«.   We would love to learn more about our iphiGenia-nominees project and their idea about gender design. Here are our questions: How did you get the idea for Image Hack? The idea came to life by continuously experiencing the difficulty in finding pictures in various image banks that actually portrayed women as strong, independent and equal to men. If we don’t provide the advertising industry with non-stereotypical images of women it’s going to be very hard to change the media land scape and this is why we started working on the idea, that ended with Image_Hack. You talk about »legal hacking«? What is legal hacking? We used the stock sites’ own algorithms to “hack” the site. By tagging our pictures with words as beautiful and strong, we were able to “hack” the site to show pictures of strong and independent women in non-stereotypical roles, when people search for beautiful women on a stock site. What does the term »beautiful …

iphiGenia Gender Design Awardee Evolution

Interview with iphiGenia-winner THINX, New York

The young company THINX from New York will be awarded with the first international Gender Design Award iphiGenia »Evolution«. We are keen on learning more about our iphiGenia-nominees work and their idea about gender design. Here are our questions: What’s the history behind your company? Thinx, founded in 2013, is a revolutionary period proof underwear company and recognized by Time Magazine as one of the “best 25 inventions” in 2015. The Thinx mission is to revolutionize menstrual hygiene by creating the best and most innovative period solutions; to empower humans and sustain our planet while breaking taboos and changing the conversation around menstruation and reproductive health everywhere. We make period proof underwear that looks and feels like regular underwear but can be used as a replacement or a back-up to pads or tampons. We have a range of core products in many styles – our most popular are hip hugger, boy short and sport and these come in a range of absorbencies – and can hold up to 2 tampons worth of liquid. Our patented …

BBC Interview parody

original: Vater wird von Kindern während BBC News interview unterbrochen. Parodie: Einer Frau wäre das nicht passiert… Die letzten Tage war das BBC-Interview auf allen Kanälen: Ein Vater wird von seinen Kindern während eine Interviews unterbrochen, bis schließlich die Mutter  hineingehechtet kommt, um die Störung zu beenden. Das Verhalten des Vaters wurde im Netz vielfach als unsouverän kommentiert. Dies kann man so sehen. Aber es ist wohl kaum allein dieser Vater, der das Problem hat: Vereinbarkeit von Beruf und Familie ist bei Männern offenbar immer noch mit Statusverlust (unprofessionell sein) behaftet, was die panische Reaktion unter anderem erklären dürfte. Aber dennoch sehr schön die darauf folgende Parodie: Bei einer Frau wäre das ganz anders ausgegangen …